Warburtons were thought of as the makers of boring bread for dull sandwiches. 
Too many people are having boring lunches, so the brief was to write a family-friendly, puntastic script for the presenter of the content series ‘Krazy Kitchen’ as families competed to make the best lunch with Warburtons products whist hit with an unreasonable bevy of distractions including mariachi bands and shoddy carpentry. This was content about bread worth spreading.

Agency: Irresistible
Copywriters: Paul Maynard and Kirk Flash