For 2017, Very.co.uk is faced with the challenge of having its presence felt in a meaningful way at Christmas – a time when every brand in the category is attempting the same. 
We all know someone who’s given up a lot to help others – and, given the chance, we’d love to give something back to them, so, for the second iteration of the #LoveGiving campaign for 2017 the task was to give Very a new influencial spokesperson and a new message of selflessness that gives tangible, real-life meaning to the animated above the line brand activity. The big TVC starred a glowing GCI wolf called Ulfie, but we spiced up proceedings with our own bright star.

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Agency: The Story Lab
Creative: Kirk Flash
Director: Matt Carter / John Higgins