Throughout the year, Very.co.uk is a brand that enjoys front-of-mind prominence in the online fashion shopping category. But because it’s not thought of as a destination for gift shopping, this love dwindles around Christmas time.
If given the chance, people would give generously to the special people in their lives, so the bried was to elevate Very.co.uk’s below the line #LoveGiving social activity with a television campaign that inspires the nation to give generously this Christmas. The results were stunning, with an ROI of £15 in sales for every £1 of campaign spend signalling a +19% increase in sales. The biggest number, however, was the 37,000 nominations we received off the back of the TV spot.
Agency: The Story Lab
Creative: Kirk Flash
Director: Matt Carter / Olly Lambert