In the lead up to the General Election, all brands will be seeking to raise their profiles with topical content, and Nissan needs to stand out. People are more likely to engage with short, snappy content that's funny - and if it makes them feel or look good, they’re much more likely to share it. And with any luck, we may have convinced a few people to go out and vote.
In a single day, I created a piece of topical content to make Nissan a brand to at least think about during the General Election.