Every year, Macmillan’s Coffee Morning helps everyone raise money for cancer care right in their community. This year’s focus was on the many ways to get involved and the many ways donations from Coffee Morning alone are helping people facing cancer. Everything from personal testimonials and case studies to how to sign up, everything on the Coffee Morning site needed to be copywritten to be clear, informative but most importantly, encouraging. We’re not talking to or about "patients". We're talking about fighters and the amazing loved-ones in that fight with them.
Agency: Kitcatt Nohr
Copywriter: Kirk Flash