AXA wanted to unveil its new range of products for brokers at the British Insurance Brokers' Association conference, but at a such a big event, competition from other insurance providers for attention will be fierce. 
Brokers are more likely to consider insurance offerings presented by personable and informal representatives, so knowing that, the task was to create some billboards in and around the conference centre to drive lucrative footfall to the AXA stand. 

 

Agency: Kitcatt Nohr
Creatives: Kirk Flash and Jake Fenton