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READY

Mobile tech company 360 Security was launching a weather app into a crowded market. They wanted a television campaign for the UK, France, Germany and United States markets that set them apart from their many, many competitors.  

My take: In a world of increasing conformity, people crave to stand out from the crowd but need the confidence and information to do it. 

Agency: The Story Lab

Writer: Kirk Flash

Director: Matt Carter

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